Texture is the codeword to open the doors of Styling. Unless we are talking about a shooting or a fashion show, the concept of blow-dry is changing into the construction and/or the respect of the shape and structure of the hair, in order to leave it as soft and as natural as possible. This doesn’t mean leaving everything to chance, but quite the contrary!

The skill and technique of the professional are aimed at the hardest result: simplicity. We firmly believe in drying the hair with the hands, therefore we always start by using hot hair and instinctively shaping the hair with our hands: we roll them to give movement, or slightly pull them to straighten the hair. This allows us to work less with brushes, which are often the cause of stress and thinness.